Sustainable Excellence Xtras #117 - Having A Consistent Private And Public Message

As a leader, do you have a consistent public and private message?

Do you say one thing in public but a different thing in private to your close associates?

No leader has the amenity of making a promise in a vacuum.

According to Big Fish PR, here are a few ways to stay on message and create a consistent company narrative: 
(https://bigfishpr.com/6-ways-to-stay-on-message-and-create-a-consistent-company-narrative/)

1. Prioritize and focus on a central message - What are the values, mission, and goals that will drive your application? Knowing your priorities will help focus your message.

2. Get ahead of developing stories or rumors - It's important to know what concerns and issues the group may have...and what misinformation may be floating around, so you can address it.

3. Don't get distracted by extraneous details - If you get sidetracked from your message when answering questions or developing plans, prioritize reframing your answers so they fall under your message.  

Leaders often struggle to keep the message aligned and the narrative on point. But if you consistently make strides to have a consistent and complimentary message, your organization can only benefit from this strategy.

Leave me a comment about your thoughts on how to have a consistent corporate narrative and please watch the short video about the importance of a leader to stay on point with his or her messaging.